Alexander Cherkassky is an experienced Massachusetts business executive who has successfully led teams and businesses to develop their products. With over two decades of experience in the life sciences, diagnostics, and biotechnology, he served as the vice president and general manager of Standard BioTools. Throughout his career, Alexander Cherkassky has guided teams as a product manager.
Product managers offer leadership to product teams to deliver the best product. To succeed in this exciting yet challenging role, the following are a few tips that can help product managers excel in their duties:
- Focus on teamwork
Successful products result from teams that work and tackle challenges from the beginning to the end of the project. By doing this, every team member understands their role, and the entire team has similar expectations. Cultivating a “together culture” brings out the best in teams, as everyone,e feels fulfilled since they’ve been part of the process.
- Come up with metrics and measure outcomes
As a product manager, defining measurements for gauging success is important. This includes identifying metrics that should be clearly understood across a company. For instance, managers should successfully develop a criterion that paves the way for a successful product launch. It’s advisable to have metrics that align with KPIs and can be shared with stakeholders.
- Understand various product roles
Product teams whose roles are not clear fail to perform as expected. Understanding common product management tasks and responsibilities are essential to creating a suitable team that can collaborate effectively to create good products. For instance, product managers should understand and differentiate the role of a scrum product owner (who manages technical and conceptual layout) and a SAFe product owner (who serves as the customer’s voice).
Alexander Cherkassky 